Now, I love a good whisky. In fact, it was one of the things that gave me the idea that starting a blog about food’s finest things might be fun.
I was therefore amused by the way that someone tried to sell me whisky the other day.
I was in a big warehouse store where you tend to buy things in bulk. Not whisky, though; you buy it by the bottle. And on this particular day they were giving out free (tiny) samples of a whisky that was on sale. I honestly can’t remember the name and I’m not interested in commenting on it here. Because it was the sales pitch that was the most fun.
“This whisky is really good! It doesn’t taste too strong.” Hardly an appeal to the senses, then. So I tried a bit, and sure enough, it didn’t taste strong. In fact, it didn’t taste of much. It was slightly sweet and alcoholic. But the trump card had not yet been played.
“You see, sir, this is a fine whisky. It is endorsed by David Beckham!” His hand rose with a flourish to point out the large poster of Sir Beckham himself, with an expression that certainly looked like he was being paid to endorse something.
At this point I carefully placed the half empty sample cup in the bin. The assistant looked at me with incredulity. “You didn’t like it? It’s only £22!”
Perhaps I’m not the target market, but neither celebrity endorsement nor lack of strong taste nor a low price point are the main things I look for in a whisky. And they shouldn’t be for anyone.
Image: “A Glass of Whiskey on the Rocks” by Benjamin Thompson – Own work. Licensed under CC BY 3.0 via Wikimedia Commons