A while ago I posted an article named It’s not people, but is it palatable? The article was about Soylent, the powder that you could mix with water and take instead of eating. I expressed interest, scepticism, and ultimately disappointment that I couldn’t try it myself. For a while I checked every so often to see if they had expanded operations to the UK, which they still haven’t.
A year and a half later, I’d forgotten about it, but then happened to come across something else: Huel. It’s a very similar concept (down to the minimalist website with an athletic-looking guy pouring beige liquid into a glass), and it was not just available, but originated in the UK. In fact, the two main players as far as I can see are currently Huel and Joylent, the latter of which not only comes from the Netherlands, but rather daringly posts their last three reviews on the front page of their website, which at the time of writing are not all positive. (more…)